Lil Nas X Is No. 1 Again With ‘Montero (Call Me by Your Name)’
Exactly two years ago, a young rapper enthusiastically released a remix for TikTok with Billy Ray Cyrus, and a pop culture juggernaut was born.
Lil Nas X’s song “Old Town Road” – a “country trap” hybrid that mixed a booming bass line with an acoustic sample from Nine Inch Nails and contained winking lyrics about the lives of the outlawed cowboys – became a phenomenon 1st place for a record-breaking 19 weeks and shaping Lil Nas X as a master of music marketing and character building in the age of social media.
This week, Lil Nas X, now 21, is back at number one with a new song and a fresh online sensation, “Montero (Call me by your name),” with a video partly set in Hell and one Company brouhaha over online sales of “Satan Shoes” (modified Nike Air Max 97s, allegedly with a drop of blood in the soles – a lawsuit from Nike) is, in a way, a recreation of the controversy over Madonna’s “Like a Prayer” video from the Year 1989 from the 21st century. As with Madonna’s song, which provoked right-wing condemnation and panic from Pepsi the riot, is mainly to give Lil Nas X even more attention. (This time around, a whopping Twitter feed from the star adds another dimension of entertainment and self-expression.)
According to MRC Data, Billboard’s tracking service, Montero opened with 47 million streams in the US at the top of the Billboard Hot 100 table with 47 million streams.
On this week’s album chart, the rapper and singer Rod Wave started with “SoulFly” at number 1, which corresponds to a turnover of 130,000, including 189 million streams and 4,000 copies, which were sold as a complete package.
Two more new albums landed at the top of the list. Michigan rapper NF is number 3 with “Clouds (The Mixtape)” with the equivalent of 86,000 sales and Carrie Underwood’s “My Savior” – with versions of hymns like “Amazing Grace” and “How Great Thou Art” in time for Easter – starts at No. 4 with 73,000.
Last week’s top album, Justin Bieber’s Justice, dropped to # 2, and Morgan Wallen’s Dangerous: The Double Album, which dominated the album charts for 10 weeks earlier this year, dropped two places 5 in his 12th week off.